Is Treat Dreams Worth the Trip?
Scott Moloney, the cofounder of Treat Dreams, launched dessert shops in two separate locations, downtown Detroit and Ferndale. In her article, “Treat Dreams’ Scott Moloney Buys Jacques’ Tacos, Plans Two More Creameries,” Brenna Houck of Eater Detroit states, “Both shops are quite profitable and he’s looking at ways he can make more of a profit with including lines of fruit pops and creating a new hospitality group, Fire & Ice.” Moloney is planning to add more creameries in Ann Arbor, Rochester, Plymouth, West Bloomfield, Grosse Pointe, and Royal Oak.
Moloney has his hands full as he not only has the two creameries but he owns a brand called Jacques’ Tacos, which is one of his local food trucks. In “From Jalapeno ice cream to food trucks: Treat Dreams founder expands,” Vickie Elmer of Crain’s Detroit quotes Scott Moloney: “There’s more opportunity than I have the ability to focus on right now and I currently work about 80 hours a week in the high season, now through Labor Day.”
The Treat Dreams I visited in Detroit is a fairly small and quaint shop. It is on the corner of Cass Avenue and Willis in Midtown Detroit, with several other shops, restaurants, and dessert places nearby. The logo on the sign is a pink ice-cream cone followed by thick festive black lettering with an outline of purple. For the exclamation point, the dot is filled with a cute cookie. The shop has nice lighting and the counter up front is painted purple to match the sign. The flavors of ice cream are hand written on chalkboards above. I asked the worker what their most popular flavors were, and she replied,“We have four flavors that we have year-round and those include cookie monster, salted caramel, French vanilla and dark chocolate chip.” She added, “We change our flavors every few weeks and with seasons. We make our ice cream from scratch and that is what makes us a little unique here.”
In addition to unique flavors of ice cream, Treat Dreams offers fresh brownies and hand-made shakes.
The cost was not unusual for a dessert shop but it was on the more expensive side at least for this broke college student, and the portions were rather small.
I personally decided to go with the red velvet ice cream. I got one scoop in a bowl and the taste was very rich. I almost had a hard time finishing the one little scoop. The seating was limited, but I went at a time when it wasn’t busy and this allowed me to get a seat easily. I sat down and enjoyed my ice cream and listened to the pleasant contemporary back-ground music.
There is also seating outside, which I am sure is a hit in the summertime.
The number of flavors is outstanding, but based on the descriptions, some may seem overly sweet. The coworkers are polite and not pushy, which is something I appreciate at a personal level. Treat Dreams sells vegan options, and some desserts even have alcohol in them. If that doesn’t scream unique, I’m not sure what does.
The little shop does itself justice. Two thumbs up from me and an overall yummy review.